Many speakers present on gaining new customer, creative selling programs, how to “differentiate” your business from the competition. Not many speakers focus on RETAINING existing customers. What is more important? Here is a phrase that may be seen as heresy. . .”a focus on getting new customers is not always what a business needs to be successful” Do you agree or disagree? We will discuss the hard and soft costs of gaining vs. retaining customers, why retention is critical to future business success, and low cost/high impact ways to stand out from your competitors and keep your customers from ever thinking about changing their cleaning service.