Digital marketing seems like a new, fancy buzzword people are kicking around these days. But what is it, and should you try it? 

Digital marketing essentially takes traditional marketing and applies it to the digital space. It accounts for search engines, social media, websites and so much more. There are lots of types of digital marketing, which Marketo breaks down well in this article. If you're apprehensive to dive into the digital space, consider these statistics and how it could impact your business for the better.