CRM (Customer Relationship Management) systems are rapidly gaining in popularity. Salesforce.com and Microsoft Dynamics 365 are among the more well-known, but many BSC's are still on the side-lines and still think CRM is a fancy contact manager. We will encourage BSCs to get off the bench and start growing into a CRM system for unparalleled operational efficiencies and customer experiences. Learn how to integrate leads, opportunities, orders, sales proposals, sales contracts, service tickets, customer satisfaction, service crews, inspections and customer communications all from one integrated CRM system. But this is NOT a technical "IT" presentation about servers and databases; this can all be done “ in-house”!