The presenters will discuss the path to developing strategies and the supporting tactics to improving both sales and operations results for small to midsized BSCs. As Texas founded BSC managers, the presenters will tie concepts into Cowboy history, culture and practices. Specific concepts that will be covered in the session will include: how to set goals involving your team to help everyone steer in the right direction, developing an understanding of team members responsibilities in both sales and operations, how to set sales and operations revenue goals and other metrics, improving execution, how to adjust to changing conditions (sales and operations), and expanding your territory.