This highly interactive session will discuss concepts to improve your company’s presence from an overall brand perspective! Explore strategies on how to successfully pivot when faced with challenging market conditions. Collaborate on how to build both internal and external trust through effective communication, brand positioning and elevating the customer experience. Concepts will include: -Brand refresh vs. rebrand, is one better than the other? -Pandemic response, how to become your clients trusted advisor -Client Services, building your team and retaining your customers -Social Media and internal/external marketing, what is the sweet spot for your digital/social presence? Take advantage of the opportunity to engage with industry peers as we discuss ways to generate additional revenue and increase overall market share!