In today's competitive market, BSC leaders are required to have high-level skills in the art of communication and the science of influence. A strong leader has the power to shape behavior and inspire change, which is why influence is the "how" of leadership. Your success or failure does not come down to whether you are charismatic, visionary, or inspirational, but whether you can influence your customers, team members, referral partners, and even your family to behave in ways that improve results. Dive deeper with Rene as he shares case studies of what works and what doesn’t. You’ll be able to see someone transform their communication technique and change the way they communicate moving forward!