The traditional B2B sales operating model is severely affected by COVID-19. Mobility constraints of COVID-19 results in the inability to meet customers in person, disrupting the sales process. Additionally, virtual sales requires new capabilities and tools, making the transition to remote sales challenging. Most firms have already taken action to protect revenue but the time is now to adjust and optimize and prepare for the uptake. In this session, growth strategy consultancy Simon-Kucher & Partners will discuss how to think about new roles and responsibilities in a remote setup, remote selling process and tools, remote leadership and engagement strategies, running targeted campaigns and adjusting the operating model to prepare for the uptake.